Marketing IIA: Global Business & Trade

Can you think of a brand that first launched in the U.S. and then became popular in other countries? Facebook™ did this very thing! Without a solid understanding of business and international marketing strategy, it becomes nearly impossible to be successful and stand out from the crowd. In this course, you’ll find out how business and marketing works around the world! You’ll learn about topics such as regulations, market research, marketing plans, global trends, buying and selling internationally, and more!